AMBRIS – Packaging project for Torre Bisenzio winery – photo shoots – graphic design of labels – creative direction (for befani&conticelli agency)

CONCEPT
Ambergris was found for the first time in Italy in the area surrounding Torre Bisenzio: a solid, waxy, gray or blackish flammable substance, usually associated with sperm whales, which can be found floating on the sea or washed ashore.
Ambergris, also known as “floating gold”, has been a popular ingredient for perfumes since
ancient times, and inspired the name (Ambris) and label design of the Sauvignon produced
by Torre Bisenzio to reinforce the positioning of “oceanic estate”.